Customer Management Archives - Page 7 of 8

How effective customer management can add value to your customers

May 1, 2015/in Customer Management /by Merlin Stone

How effective customer management can add value to your customers while improving your bottom line By Mark Hollyoake and Professor Merlin Stone Luvata supplies components and m… Read more

Deep Inter-Dependence – Part 5

May 1, 2015/in Customer Management /by Dr Mark Hollyoake

In article four we explored and discussed the fourth level of B2B customer relational interdependence, that of deep dependence. In article five, we explore ‘deep inter-depende… Read more

Distributor Management Assessment

May 1, 2015/in Customer Management /by Dr Mark Hollyoake

Distributor Relationships as your Competitive Advantage ‘Marry in haste, repent at leisure’ _ this is often the most common problem in B2B distributor relationships. Principa… Read more

Deep Dependence – Part 4

May 1, 2015/in Customer Management /by Dr Mark Hollyoake

In article three of this series on Interdependence we explored and discussed the third level of Business 2 Business (B2B) customer relational interdependence, that of… Read more

12 Critical Components of Great B2B Customer Strategy – Part 3

May 1, 2015/in Customer Management /by Peter Lavers

The final post of three in which Customer Experience expert Peter Lavers shares his thoughts on what makes a great B2B Customer Strategy. In my two blogs on this subject I hav… Read more

12 Critical Components of Customer Strategy – Part 2

April 29, 2015/in Customer Management /by Peter Lavers

Continuing his exploration of B2B Customer Strategy, Peter Lavers writes: In the first blog on this subject I covered the four “What are we trying to achieve?” components of great… Read more

12 Critical Components of Great B2B Customer Strategy – Part 1

April 29, 2015/in Customer Management /by Peter Lavers

Top CX Influencer, Peter Lavers, shares his expertise on B2B Customer Strategy in this the first of three posts. In my c.100 customer management capability assessments in all typ… Read more

Shallow Interdependence – Part 3

April 29, 2015/in Customer Management /by Dr Mark Hollyoake

In article two we explored and discussed the second level of B2B customer relational interdependence, that of shallow dependence. In article three, we explore ‘shallow i… Read more

Improving Customer Planning through greater Attunement

April 22, 2015/in Customer Management /by Chris Hudd

We work with many companies across many sectors – food, pharma, industrials, domestic electronics, financial services and others – and assist them with such disciplines as Stra… Read more

Customer Management in a world of Intermediaries and Brokers

April 15, 2015/in Customer Management /by Alan Thompson

“Just who is the customer here?” In this article, the third in our series exploring the intermediated / broker relationships in Financial Services, we focus on the q… Read more

Customer Management Insights