The 6 Segments of Customer Segmentation
In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation.
Learn how to position customers across the customer segmentation canvas an… Read more
How to use the Customer Segmentation Canvas
In this video Paul Cranston explains how to use the Customer Segmentation Canvas to highlight how the you can identify you future best customers.
For more information on B2B segme… Read more
Introduction to B2B Customer Segmentation Canvas
Introduction to B2B Customer Segmentation Canvas
By Paul Cranston
The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers that puts trust and ap… Read more
How Trust Impacts Customer Segmentation
How Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
Excessive Trust – When Trust Goes Wrong
Excessive Trust – When Trust Goes Wrong
In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides reveals what happens when… Read more
Identification Based Trust
Identification-Based Trust, with Dr Mark Hollyoake
In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides a brief introducti… Read more
Introducing Knowledge Based Trust
An introduction to Knowledge-Based Trust, with Dr Mark Hollyoake
In our third step through the ‘S-Curve of Trust’, Dr Mark Hollyoake provides a brief introduction… Read more
Introduction to Risk-Based Trust
An introduction to Risk-Based Trust, with Dr Mark Hollyoake
In our second step through the ‘S-Curve of Trust’, Dr Mark Hollyoake provides a brief introduction to Ri… Read more
Introducing Everyday Trust
Dr Mark Hollyoake introduces the first of level of trust: Everyday Trust
Customer Attuned believes that trust is a critical asset to every business relationship that, when reali… Read more
Introducing the Levels of B2B Trust
Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust
Customer Attuned believes that trust is a critical asset to every business relationship that, when realis… Read more
building a culture of customer centricity based on B2B Trust
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