How Trust Impacts Customer Segmentation
How Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
Excessive Trust – When Trust Goes Wrong
Excessive Trust – When Trust Goes Wrong
In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides reveals what happens when… Read more
Identification Based Trust
Identification-Based Trust, with Dr Mark Hollyoake
In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides a brief introducti… Read more
Introducing Knowledge Based Trust
An introduction to Knowledge-Based Trust, with Dr Mark Hollyoake
In our third step through the ‘S-Curve of Trust’, Dr Mark Hollyoake provides a brief introduction… Read more
Introduction to Risk-Based Trust
An introduction to Risk-Based Trust, with Dr Mark Hollyoake
In our second step through the ‘S-Curve of Trust’, Dr Mark Hollyoake provides a brief introduction to Ri… Read more
Introducing Everyday Trust
Dr Mark Hollyoake introduces the first of level of trust: Everyday Trust
Customer Attuned believes that trust is a critical asset to every business relationship that, when reali… Read more
Introducing the Levels of B2B Trust
Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust
Customer Attuned believes that trust is a critical asset to every business relationship that, when realis… Read more
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
The subject of this discussion is our Partner Relationship Survey (or Partnership Survey), which is… Read more
Customer Centricity Corner with Peter Lavers – Account Based Marketing
What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model?
There are several definitions of ABM, and I personally like… Read more
Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.
What customer centricity means in a intermediated business model.
How can you be customer centric when there’s an intermediary ‘in the way’?
Many B2B… Read more
building a culture of customer centricity based on B2B Trust
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