Tag Archive for: Business Requirements Definition
People remember how they feel, not how well they were processed
Developing a customer-centric organisation is the Holy Grail for most businesses. But the road is too often… Read more
CRM Steps for Success – What’s in it for me? Part 6 of 7
/in Business Capabilities /by Dr Mark HollyoakeHuman beings can be altruistic but the primary concern is usually, ‘what’s in it for me?’ That’s why it is important to take time to develop system funct… Read more
CRM Steps for Success – Making the case for change – Part 3 of 7
/in Business Capabilities /by Dr Mark HollyoakeMaking a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more
CRM Steps for success – Part 1 of 7
/in Business Capabilities /by Dr Mark HollyoakeTweet to @MarkHollyoake
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According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impac… Read more
CRM – 6 Steps for Success
/in Business Capabilities /by Dr Mark HollyoakeMark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effect… Read more
What B2B Industry Leaders are saying about Trust
/in Embedded Trust /by Dr Mark HollyoakeCustomer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more
Taking trust for granted is not a neutral option
/in Embedded Trust /by Benjamin TreshamTrust is a wonderful thing when you have it. At times, though, we can grow complacent: we become so used to it just “being there”, that we forget what the world would lik… Read more
Rehabilitating the word ‘equitable’ in B2B customer relationships
/in Customer Management /by Peter LaversIn the history of the UK’s financial services industry the name The Equitable Life still stands out in infamy as a company whose public failure in 2000 had drastic consequen… Read more
Building Interdependence in B2B Customer/Supplier Relationships
/in Customer Management /by Dr Mark HollyoakeWithin B2B, customers and suppliers are increasingly recognising levels of interdependence along the entire value chain as they come together to create a product or service.
Hi… Read more
CRM Steps for Success, Part 1 of 7
/in Business Capabilities /by Benjamin TreshamAccording to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more