The Softer Side of Trust Building
When looking at literature on B2B trust and empirical evidence on building a trust based relationship, I identified drivers which fall into two distinct categories:
HARD: the pr… Read more
How to Keep Your Key Account Managers Fighting Fit
Keeping your key account management team on top form can be an uphill struggle. Yet finding a way to maintain that fighting fitness can be a challenge in itself. But not anymore. Thi… Read more
MBTI Training For Sales Teams – Part 3
MBTI Training: Flexing selling style to better connect
In our previous posts on MBTI training for sales teams we have looked at each of the four MBTI ‘scales’ and have addressed thr… Read more
building a culture of customer centricity based on B2B Trust
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