The Golden Threads: Part 2 (of 12): Brand & Proposition
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 1 (of 12): Target Markets & Sectors
The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
Prof Merlin Stone wins Lifetime Achievement award!
Congratulations Merlin on winning The Professor Derek Holder Lifetime Achievement award!
To read Merlin’s interview, click on the article and turn to page 6. And to see th… Read more
Digital Personalisation – The Revolution is upon us! Plotting the user Journey
In my last article I looked at how you should go about building user personas. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience man… Read more
An Introduction To The Golden Threads of B2B Customer Management
The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
The Great Debate (6) – Customer Centricity Masterclass
“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”
Doug Leather
Over 6… Read more
Digital Personalisation – The Revolution is upon us! Part I, developing Personas
Summary
Understand the key first steps in developing a digital personalisation strategy
Know more about your customers and their needs
Convert more customers by delivering rel… Read more
Take the Golden Threads Survey!
Customer Attuned are delighted to announce a global research exercise that will examine the strategic priorities of B2B companies across industries and geographies. Everyone… Read more
building a culture of customer centricity based on B2B Trust
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