Satisfaction or ‘Statisfaction’?
One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’.
That g… Read more
How to build social media into your contact strategy
60 Second Strategies: How to build social media into your contact strategy – without the headache
There are many systems and methods for understanding social media. Havin… Read more
How effective customer management can add value to your customers
How effective customer management can add value to your customers while improving your bottom line
By Mark Hollyoake and Professor Merlin Stone
Luvata supplies components and m… Read more
Deep Inter-Dependence – Part 5
In article four we explored and discussed the fourth level of B2B customer relational interdependence, that of deep dependence. In article five, we explore ‘deep inter-depende… Read more
Distributor Management Assessment
Distributor Relationships as your Competitive Advantage
‘Marry in haste, repent at leisure’ _ this is often the most common problem in B2B distributor relationships. Principa… Read more
Deep Dependence – Part 4
In article three of this series on Interdependence we explored and discussed the third level of Business 2 Business (B2B) customer relational interdependence, that of… Read more
12 Critical Components of Great B2B Customer Strategy – Part 3
The final post of three in which Customer Experience expert Peter Lavers shares his thoughts on what makes a great B2B Customer Strategy.
In my two blogs on this subject I hav… Read more
12 Critical Components of Customer Strategy – Part 2
Continuing his exploration of B2B Customer Strategy, Peter Lavers writes:
In the first blog on this subject I covered the four “What are we trying to achieve?” components of great… Read more
12 Critical Components of Great B2B Customer Strategy – Part 1
Top CX Influencer, Peter Lavers, shares his expertise on B2B Customer Strategy in this the first of three posts.
In my c.100 customer management capability assessments in all typ… Read more
Shallow Interdependence – Part 3
In article two we explored and discussed the second level of B2B customer relational interdependence, that of shallow dependence. In article three, we explore ‘shallow i… Read more
building a culture of customer centricity based on B2B Trust
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