Define Trust – What’s in a name?
Mark Hollyoake shares insights from his doctorate on trust within B2B
When I began my DBA, the first academic task was to define what trust meant in the context of B2B. There are many… Read more
Top 5 Obstacles to B2B Customer Centricity # 3 Silo’d Organisation
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 3: Silo’d Organisation
This is the third blog in our series based on the early resul… Read more
Mindtouch lists Peter Lavers as Customer Success Influencer
Peter Lavers has been selected by Mindtouch as one of The Top 100 Customer Success Consultants to engage with… for the 2nd year running!
This is the 2nd year Mindtouch has exe… Read more
Top 5 Obstacles to B2B Customer Centricity # 2 Multi-channel Journey
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 2: Multi-channel Journey
This is the second blog in our series based on the early re… Read more
Top 5 Obstacles to B2B Customer Centricity and How to Overcome Them
Obstacle 1: Numbers Focus
This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. It’s not too late to take part – if you wou… Read more
Trust in Me?
Mark Hollyoake shares insights from his doctorate on trust within B2B
Trust in me. What do we really know about trust? It may be the subject of numerous books and conference papers,… Read more
Top CRM & Marketing Experts to Stalk on Twitter
We’re delighted to announce that Customer Attuned’s Head of Relationship Quality, Peter Lavers, has been voted as CRM & Marketing Expert to stalk on BellyCard’s Top… Read more
Make time to source a KAM Programme to improve performance
The KAM Bootcamp is a tailored programme that introduces best practice to your organisation that suits your market and circumstances.
Key Account Management Bootcamp gets to k… Read more
Are your key customers Ambassadors or Opponents?
If you know which key customers are your ambassadors and which are opponents, what are you doing about it?
If you don’t know, do you realise you’re in a position of weakness..… Read more
KAM Bootcamp Best Practices
How often have you heard the statement – “we are striving for best practice” – and how often do you see it happen? And does this mean it is an aspiration rather than reality?
Not anymor… Read more
building a culture of customer centricity based on B2B Trust
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