Dr Mark Hollyoake

Is conflict within a B2B relationship a bad thing? Part 3 of 3

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In our third blog on Conflict within Business to Business (B2B) relationships we focus on ways organisations can prevent relationships from becoming over-dependent. This blog… Read more
Dr Mark Hollyoake

Is conflict within a B2B relationship a bad thing? Part 2 of 3

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Our second blog on conflict within B2B relationships focuses on some of the unanticipated downsides arising from strongly bonded trust relationships. This blog has been publis… Read more
Dr Mark Hollyoake

Is conflict within a B2B relationship a bad thing? Part 1 of 3

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In the first of three blogs we explore how you can use it to your advantage to prevent relationships from becoming over dependent. This blog has been published in The Journal of Sale… Read more
Ellie Luk

B2B Thought Leadership Shared at Loughborough and Edinburgh Napier Universities

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Customer Attuned continues to develop and share thought leadership on B2B Customer Management. Last week, Mark Hollyaoke was a guest speaker at the Loughborough and Edinburgh N… Read more
Ellie Luk

Peter Lavers listed on Vcare’s Top 50 Customer Care Influencers list

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We’re delighted to announce that Customer Attuned’s Head of Relationship Quality, Peter Lavers, has again been recognised as a leading influencer in the field of Customer care a… Read more
Ellie Luk

In the news…International Journal of Sales Transformation features the B2B “Golden Threads” Strategic Priorities

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Read how B2B industries scored their strategic priorities for 2018 (which means starting critical changes now!) in the results from the Golden Threads Research, as featured in t… Read more
Peter Lavers

The Value of Trust

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The recent scandal affecting the Volkswagen Group involving a “defeat device” in engine management software has once again raised the prominence of TRUST in corpo… Read more