John O'Connor

Our Biggest Customer is a Bully. Help!

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I was recently reminded of an interesting past edition of Management Today — it included an article about bullying. No, not online bullying or workplace bullying, but B2Bully… Read more
John O'Connor

Why are Trust and Commitment so Important in B2B?

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“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioners h… Read more
Peter Lavers

Satisfaction or ‘Statisfaction’?

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One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’. That got me th… Read more
Paul Laughlin

Don’t Neglect the Political Dimension of Applying Analytics or Insight

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To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on ap… Read more
Alan Thompson

Turning Business Intention Into Reality

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At our recent breakfast event in Edinburgh, one of the topics covered was the challenges associated with turning business intent into reality. During the event, it was highlight… Read more
Gary Lunt

Customer Attuned Tackle the Healthcare Industry in Partnership with Spirit Access

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Customer Attuned are pleased to announce that a partnership has been formed with Spirit Access, part of Spirit Health Group, to develop best practice for Key Account Management i… Read more