Customer Management Insights

Customer Management defines how you treat your customer, read insights from our experts including CX Influencer Peter Lavers

Benjamin Tresham

Digital Personalisation – The Revolution is upon us! Part I, developing Personas

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Summary Understand the key first steps in developing a digital personalisation strategy Know more about your customers and their needs Convert more customers by delivering rel… Read more
Benjamin Tresham

Are you ready for the Digital Personalisation Revolution

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80% of CMO’s aren’t ready for the automation revolution, how will you manage it? Plotting your user/customer journey Understand the main customer touch points and how to best ex… Read more
Benjamin Tresham

How to build social media into your contact strategy

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60 Second Strategies: How to build social media into your contact strategy – without the headache There are many systems and methods for understanding social media. Havin… Read more
Merlin Stone

How effective customer management can add value to your customers

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How effective customer management can add value to your customers while improving your bottom line By Mark Hollyoake and Professor Merlin Stone Luvata supplies components and m… Read more
Dr Mark Hollyoake

Deep Inter-Dependence – Part 5

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In article four we explored and discussed the fourth level of B2B customer relational interdependence, that of deep dependence. In article five, we explore ‘deep inter-depende… Read more
Dr Mark Hollyoake

Distributor Management Assessment

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Distributor Relationships as your Competitive Advantage ‘Marry in haste, repent at leisure’ _ this is often the most common problem in B2B distributor relationships. Principa… Read more
Dr Mark Hollyoake

Deep Dependence – Part 4

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  In article three of this series on Interdependence we explored and discussed the third level of Business 2 Business (B2B) customer relational interdependence, that of… Read more
Peter Lavers

12 Critical Components of Great B2B Customer Strategy – Part 3

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The final post of three in which Customer Experience expert Peter Lavers shares his thoughts on what makes a great B2B Customer Strategy.   In my two blogs on this subject I hav… Read more