Our Customer Strategy services are based on expertise and experience across multiple industries. Read our Customer Strategy insights.
To celebrate the launch of our new Distributor Management Programme, Distributor Management Expert Mark Hollyoake unpicks some of the complexities of working with distributo… Read more
12 Days of Xmas #12: my key account said to me “you can sharpen terms on the doves and pear trees”
/in Sales and Account Management /by Dr Mark HollyoakeOn the 12th day of Christmas my key account said to me “you can sharpen terms on the doves and pear trees”.
When a lot of your business is controlled or dependent on a few large accounts… Read more
12 Days of Xmas #11: My true love gave to me a £100,000 training budget to improve my team’s Customer Management capabilities!
/in Customer Management /by Alan ThompsonOn the 11th day of Christmas my true love gave to me a £100,000 training budget to improve my team’s Customer Management capabilities next year!
I can imagine that many of us would be… Read more
12 Days of Xmas #10: My Sales Director said to me “We are all miserable and down-trodden, even though we’re bringing sales in”
/in Sales and Account Management /by Peter LaversOn the 10th day of Christmas my Sales Director said to me “We’re all miserable and down-trodden, even though we’re bringing sales in.”
There is no doubt that many B2B busines… Read more
12 Days of Xmas #8: my boss asked me to set up a Key Account Management process and I don’t know where to start
/in Sales and Account Management /by Alan ThompsonOn the 8th day of Christmas I woke up in a panic as the big day was less than a week away and I still didn’t know what to buy my partner for Christmas; and at work my boss has asked me to set up… Read more
12 Days of Xmas #2: A broker said to me “You listened to me and improved your service”
/in Customer Management /by Alan ThompsonOn the 2nd day of Christmas my top broker said to me “You really listened to me and improved your service”.
Is this something you might hear from your brokers? Would you know the curre… Read more
12 Days of Xmas #1 “We need a customer focused organisational tree”
/in Customer Management /by Peter LaversOn the 1st day of Christmas my CEO said to me “We need a customer focused organisational tree”.
OK – I know the 1st day of Christmas is the 25th (or 26th) of December, but I hope you’re do… Read more
Top 5 Strategic Priorities of B2B Customer Management in 2016
/in Customer Management /by Peter LaversBeing “Customer Attuned” is all about building better B2B customer relationships based on trust, working together for mutual commercial benefit. We carried out an internatio… Read more
The world of insurance is complex. Do you understand how it works?
/in Customer Management /by Alan ThompsonCUSTOMER MANAGEMENT IN A WORLD OF INTERMEDIARIES AND BROKERS
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add mor… Read more
Trust Ladder Part 1: High Performing Customer Management Organisations
/in Customer Management, Embedded Trust /by Dr Mark HollyoakeWhat are the key characteristics of high performing Customer Management organisations on the Trust Ladder?
Data from our B2B assessments show marked differences between organ… Read more