Top 5 Strategic Priorities of B2B Customer Management in 2016
Being “Customer Attuned” is all about building better B2B customer relationships based on trust, working together for mutual commercial benefit. We carried out an internatio… Read more
Our Customer Strategy services are based on expertise and experience across multiple industries. Read our Customer Strategy insights.
The world of insurance is complex. Do you understand how it works?
CUSTOMER MANAGEMENT IN A WORLD OF INTERMEDIARIES AND BROKERS
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add mor… Read more
Trust Ladder Part 1: High Performing Customer Management Organisations
What are the key characteristics of high performing Customer Management organisations on the Trust Ladder?
Data from our B2B assessments show marked differences between organ… Read more
The Golden Threads: Part 8 (of 12): Key Account Management
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 3 (of 12): Category Management
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 2 (of 12): Brand & Proposition
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 1 (of 12): Target Markets & Sectors
The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
Digital Personalisation – The Revolution is upon us! Plotting the user Journey
In my last article I looked at how you should go about building user personas. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience man… Read more
An Introduction To The Golden Threads of B2B Customer Management
The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
Digital Personalisation – The Revolution is upon us! Part I, developing Personas
Summary
Understand the key first steps in developing a digital personalisation strategy
Know more about your customers and their needs
Convert more customers by delivering rel… Read more
building a culture of customer centricity based on B2B Trust
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