Sales and Account Management Insights
Developing and implementing an effective sales and account management strategy is critical to your success. Read our thoughts and experiences on best practice.
On the 10th day of Christmas my Sales Director said to me “We’re all miserable and down-trodden, even though we’re bringing sales in.”
There is no doubt that many B2B busines… Read more
12 Days of Xmas #8: my boss asked me to set up a Key Account Management process and I don’t know where to start
/in Sales and Account Management /by Alan ThompsonOn the 8th day of Christmas I woke up in a panic as the big day was less than a week away and I still didn’t know what to buy my partner for Christmas; and at work my boss has asked me to set up… Read more
The Golden Threads: Part 8 (of 12): Key Account Management
/in Sales and Account Management /by Peter LaversThis series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
Account Management in the complex world of Financial Services
/in Sales and Account Management /by Alan Thompson“Expert salesmen or experts who can sell?”
How good are you at selling and managing relationships within an expert led industry?
In our first financial services ar… Read more