B2B Leadership Archives - Customer Attuned

The importance of leaders supporting the development of sales and account management teams

July 24, 2024/in Sales and Account Management, Training and Development, Uncategorized /by Alan Thompson

The importance of leaders supporting the development of sales and account management teams In recent articles, we have looked at how we have worked with our clients to help them de… Read more

Who do you trust when times are tough?

October 19, 2022/in B2B Trust /by Dr Mark Hollyoake

In this blog, Dr Mark Hollyoake looks at issues of who you can trust when times are tough, using examples from the retail sector. Knowing where your B2B relationships level trust si… Read more

What is Business-to-Business Trust?

October 10, 2022/in B2B Trust /by Dr Mark Hollyoake

What is Business-to-business trust? It’s a willingness to make yourself vulnerable to another party in the expectation of positive outcomes. Customer Attuned cofounde… Read more

Managing your Teams Resilience For Leaders

October 5, 2021/in Insight Webcasts /by Ellie Luk

Managing the resilience of your teams is still a key item on the agenda for the new hybrid style of working, as teams start to come back to the office. Last year, as we all went into lock… Read more

The Power of Business to Business Trust

April 28, 2020/in B2B Trust /by Dr Mark Hollyoake

Is it possible to systematically develop trust to a mutual competitive advantage in B2B? This is the question I have been wrestling with since I enrolled on a Doctoral research pro… Read more

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