Pilot of GDPR Readiness a success
A significant day for the Customer Attuned GDPR team- Gary Lunt, Geoff Downer and Matt Anslow. We have completed our first pilot of the GDPR Readiness Assessment service and both o… Read more
Tag Archive for: CRM Readiness
Launch of our GDPR Readiness Assessment service
We are really pleased to be working with two experts in their related fields to support the launch of our GDPR Readiness Assessment service. Matt Anslow is a GDPR Practitioner, and… Read more
Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 5: Out of Date IT Tools
This is the fifth blog in our series based on the early result… Read more
Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 4: Stalled/Delayed/Dropped Customer Programmes
This is the fourth blog in our se… Read more
The Golden Threads: Part 12 (of 12): Information & Technology
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 3 (of 12): Category Management
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
CRM Steps for Success – Managing Expectations, Part 5 of 7
Many CM and CRM systems are over-sold and over promise on the capabilities they can deliver from day one. This generates a high level of expectation and anticipation which puts pre… Read more
CRM steps for success – Part 2 of 7
In my last article I explored some of the drivers and needs for a good CRM implementation and the 6 vital steps needed to implement a successful CRM programme. Today we are going to lo… Read more
CRM Steps for Success – Plotting the Journey Part 4 of 7
People remember how they feel, not how well they were processed
Developing a customer-centric organisation is the Holy Grail for most businesses. But the road is too often… Read more
CRM Steps for Success – What’s in it for me? Part 6 of 7
Human beings can be altruistic but the primary concern is usually, ‘what’s in it for me?’ That’s why it is important to take time to develop system funct… Read more
building a culture of customer centricity based on B2B Trust
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