CRM Archives - Page 8 of 8 - Customer Attuned

CRM Steps for Success – Managing Expectations, Part 5 of 7

May 1, 2015/in Business Capabilities /by Dr Mark Hollyoake

Many CM and CRM systems are over-sold and over promise on the capabilities they can deliver from day one. This generates a high level of expectation and anticipation which puts pre… Read more

CRM steps for success – Part 2 of 7

May 1, 2015/in Business Capabilities /by Dr Mark Hollyoake

In my last article I explored some of the drivers and needs for a good CRM implementation and the 6 vital steps needed to implement a successful CRM programme. Today we are going to lo… Read more

CRM Steps for Success – Plotting the Journey Part 4 of 7

April 28, 2015/in Business Capabilities /by Dr Mark Hollyoake

People remember how they feel, not how well they were processed Developing a customer-centric organisation is the Holy Grail for most businesses. But the road is too often… Read more

CRM Steps for Success – What’s in it for me? Part 6 of 7

April 28, 2015/in Business Capabilities /by Dr Mark Hollyoake

Human beings can be altruistic but the primary concern is usually, ‘what’s in it for me?’ That’s why it is important to take time to develop system funct… Read more

CRM Steps for Success – Making the case for change – Part 3 of 7

April 21, 2015/in Business Capabilities /by Dr Mark Hollyoake

Making a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more

CRM Steps for success – Part 1 of 7

April 7, 2015/in Business Capabilities /by Dr Mark Hollyoake

Tweet to @MarkHollyoake // According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impac… Read more

CRM Steps for Success, Part 1 of 7

February 28, 2015/in Business Capabilities /by Benjamin Tresham

According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more

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