Truth Loyalty Webinar with Peter Lavers

Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.

It was a wide-ranging discussion covering:

  1. How has the emerging discipline of “data science” helped companies’ loyalty programmes be more insight-led?
    Has it made “segment of one” theory possible?
    How do CVM and the loyalty programmes interact within businesses?
  2. How can loyalty programmes better factor in and recognise length of customer tenure into their rewards and benefits?
  3. Should your company’s loyalty programme be more about your culture than your marketing tactics/operations/ROI?

You can listen to the webinar by clicking here.

Please get in touch if you would like to discuss anything raised in the discussion.


Peter Lavers