Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion covering:
- How has the emerging discipline of “data science” helped companies’ loyalty programmes be more insight-led?
Has it made “segment of one” theory possible?
How do CVM and the loyalty programmes interact within businesses?
- How can loyalty programmes better factor in and recognise length of customer tenure into their rewards and benefits?
- Should your company’s loyalty programme be more about your culture than your marketing tactics/operations/ROI?
Please get in touch if you would like to discuss anything raised in the discussion.