Customer Relationship Strategy Archives - Page 7 of 7

12 Critical Components of Great B2B Customer Strategy – Part 3

May 1, 2015/in Customer Management /by Peter Lavers

The final post of three in which Customer Experience expert Peter Lavers shares his thoughts on what makes a great B2B Customer Strategy. In my two blogs on this subject I hav… Read more

12 Critical Components of Customer Strategy – Part 2

April 29, 2015/in Customer Management /by Peter Lavers

Continuing his exploration of B2B Customer Strategy, Peter Lavers writes: In the first blog on this subject I covered the four “What are we trying to achieve?” components of great… Read more

12 Critical Components of Great B2B Customer Strategy – Part 1

April 29, 2015/in Customer Management /by Peter Lavers

Top CX Influencer, Peter Lavers, shares his expertise on B2B Customer Strategy in this the first of three posts. In my c.100 customer management capability assessments in all typ… Read more

Is it really success if it’s not equitable?

February 28, 2015/in Business Capabilities /by Dr Mark Hollyoake

Was there ever a golden era when people ran businesses to earn a good living and contribute to the society that provided the foundation for their good fortune? We seem to have evolve… Read more

How do I know how much my business is trusted?

February 28, 2015/in Embedded Trust /by Peter Lavers

Some time ago I was working with a B2B insurance company that did all its business through brokers. They were bemoaning the fact that they were not getting improved “net prom… Read more

Rehabilitating the word ‘equitable’ in B2B customer relationships

February 28, 2015/in Customer Management /by Peter Lavers

In the history of the UK’s financial services industry the name The Equitable Life still stands out in infamy as a company whose public failure in 2000 had drastic consequen… Read more

Why B2B companies need to become more attuned to their clients

February 28, 2015/in Customer Management /by Peter Lavers

Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more

The Great Debate (3) – What B2B and B2C can learn from each other?

June 3, 2014/in Business Capabilities /by Ellie Luk

Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more

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