The sessions developed our client’s Customer Segmentation, Customer Journeys, Customer Charter and Voice of the Customer / Staff programmes to ready them for launch this year, in support of their growth targets.
Underpinning all these elements of a Customer Centric Strategy is Dr Mark Hollyoake‘s work on B2B Trust, which has provided a model and practical approach to building and protecting Customer Trust in B2B relationships.
If you are interested, please get in touch via our contact form.
- Delivering Customer Centric Strategy - January 12, 2024
- Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model. - October 4, 2023
- Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B - July 26, 2023