Tag Archive for: data science

Paul Weston

Six barriers to meaningful Customer Value Analysis – and how to get over them

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There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more
Peter Lavers

3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

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How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more
Peter Lavers

Insight-Driven Marketing – The Intention/Reality Gap

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Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more