2015 - Page 5 of 9 - Customer Attuned

An Introduction To The Golden Threads of B2B Customer Management

June 29, 2015/in Customer Management /by Peter Lavers

The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies. Bas… Read more

The Great Debate (6) – Customer Centricity Masterclass

June 24, 2015/in Customer Centricity /by Ellie Luk

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 6… Read more

Digital Personalisation – The Revolution is upon us! Part I, developing Personas

June 23, 2015/in Customer Management /by Benjamin Tresham

Summary Understand the key first steps in developing a digital personalisation strategy Know more about your customers and their needs Convert more customers by delivering rel… Read more

Take the Golden Threads Survey!

June 17, 2015/in News /by Ellie Luk

Customer Attuned are delighted to announce a global research exercise that will examine the strategic priorities of B2B companies across industries and geographies. Everyone… Read more

Are you ready for the Digital Personalisation Revolution

May 20, 2015/in Customer Management /by Benjamin Tresham

80% of CMO’s aren’t ready for the automation revolution, how will you manage it? Plotting your user/customer journey Understand the main customer touch points and how to best ex… Read more

The key characteristics of high performing Customer Management organisations on the Trust Ladder

May 18, 2015/in Customer Management /by Dr Mark Hollyoake

Data from our B2B assessments show marked differences between organisations at the top and bottom of the Trust Ladder. We highlight key characteristics of top performers. KNOWL… Read more

Trust Part 2: Aiming for cost-release while improving B2B customer efficiency?

May 11, 2015/in Embedded Trust /by Dr Mark Hollyoake

While cost-release has been the focus for efficiency and improvement in recent years, few organisations effectively translate commercial needs into operational capability t… Read more

Are you suffering deep dependence with your B2B customers?

May 5, 2015/in Customer Management /by Dr Mark Hollyoake

In the next three blogs we highlight what happens when you suffer deep dependence on your customers and what affects it has on your company – The Trust Ladder can show you how t… Read more

CRM Steps for Success – Managing Expectations, Part 5 of 7

May 1, 2015/in Business Capabilities /by Dr Mark Hollyoake

Many CM and CRM systems are over-sold and over promise on the capabilities they can deliver from day one. This generates a high level of expectation and anticipation which puts pre… Read more

CRM steps for success – Part 2 of 7

May 1, 2015/in Business Capabilities /by Dr Mark Hollyoake

In my last article I explored some of the drivers and needs for a good CRM implementation and the 6 vital steps needed to implement a successful CRM programme. Today we are going to lo… Read more