2015 - Page 7 of 9 - Customer Attuned

CRM Steps for Success – Plotting the Journey Part 4 of 7

April 28, 2015/in Business Capabilities /by Dr Mark Hollyoake

People remember how they feel, not how well they were processed Developing a customer-centric organisation is the Holy Grail for most businesses. But the road is too often… Read more

CRM Steps for Success – What’s in it for me? Part 6 of 7

April 28, 2015/in Business Capabilities /by Dr Mark Hollyoake

Human beings can be altruistic but the primary concern is usually, ‘what’s in it for me?’ That’s why it is important to take time to develop system funct… Read more

The Trust Ladder

April 22, 2015/in Publications /by Dr Mark Hollyoake

Occupying the same market as your suppliers with transactional relationships? This is a challenge for any business, learn how to manage co-existence in this e-book. The Trust La… Read more

Improving Customer Planning through greater Attunement

April 22, 2015/in Customer Management /by Chris Hudd

We work with many companies across many sectors – food, pharma, industrials, domestic electronics, financial services and others – and assist them with such disciplines as Stra… Read more

CRM Steps for Success – Making the case for change – Part 3 of 7

April 21, 2015/in Business Capabilities /by Dr Mark Hollyoake

Making a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more

Customer Management in a world of Intermediaries and Brokers

April 15, 2015/in Customer Management /by Alan Thompson

“Just who is the customer here?” In this article, the third in our series exploring the intermediated / broker relationships in Financial Services, we focus on the q… Read more

Account Management in the complex world of Financial Services

April 8, 2015/in Sales and Account Management /by Alan Thompson

“Expert salesmen or experts who can sell?” How good are you at selling and managing relationships within an expert led industry? In our first financial services ar… Read more

CRM Steps for success – Part 1 of 7

April 7, 2015/in Business Capabilities /by Dr Mark Hollyoake

Tweet to @MarkHollyoake // According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impac… Read more

How Equitable are your Broker and Intermediary Relationships?

April 1, 2015/in Customer Management /by Alan Thompson

BROKERS AND INTERMEDIARIES “DEPENDENT or INTERDEPENDENT” How Equitable are your Relationships? The role of the broker / intermediary / agent within the financia… Read more

The Great Debate (5) – Building Trust

March 23, 2015/in Trust Evaluation and Development /by Ellie Luk

Trust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours. – Rousseau et al Trust is one of the fundamental comp… Read more