The Trust Factor – Making B2B Trust your Business DNA – Read the panel summary here

“There is no getting away from the fact that as we start to pick our way through the crisis towards recovery, trust is going to have a far more pivotal role in our customers and supplie… Read more

The Trust Factor – Making Trust Your Business DNA – Latest Customer Attuned Newszine October Issue

Welcome to the latest issue of the Customer Attuned Newszine. Inside, Peter introduces our new B2B Trust Evaluator, which is powered by the model developed by Dr Mark Hollyoake fo… Read more

Adapting to New Normal Customer Behaviour – Read the Panel Summary Here

There is widespread agreement that the New Normal will look very different to the old normal, and to get through it’s going to take leaders who champion new insight-led ways… Read more

Newszine July Issue 1 – Adapting to New Normal Customer Behaviour

Are you tired of hearing the words “unprecedented” and “disruption”? As I write, the news is full of the economic impacts of the Covid-19 pandemic on businesses and people. Whethe… Read more

Strategic Priorities of B2B Customer Management Research Report

Can businesses have both acquisition and retention dominant in their corporate DNA? Discover what strategies Banking and Finance prioritise, how Advertising and Marketing v… Read more
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12 Golden Threads of B2B Customer Experience Management

Peter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this e-… Read more
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Are you ready for the Digital Personalisation Revolution

80% of CMO’s aren’t ready for the automation revolution, how will you manage it? Plotting your user/customer journey Understand the main customer touch points and how to best ex… Read more

The Trust Ladder

Occupying the same market as your suppliers with transactional relationships? This is a challenge for any business, learn how to manage co-existence in this e-book. The Trust La… Read more
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CRM – 6 Steps for Success

Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effect… Read more