Working with Distributors – Back to Basics

In this article, we unpick some of the common complexities of working with distributors; getting back to basics. Contrary to most organisation’s belief, it’s possible to improv… Read more

The Softer Side of Trust Building

When looking at literature on B2B trust and empirical evidence on building a trust based relationship, I identified drivers which fall into two distinct categories: HARD: the pr… Read more

5 Ways to Maximise Your Investment in Developing a Capability Framework

Does your business have a capability framework in place for your people that clearly lays out the knowledge, skills and expertise needed to work effectively in each role? If the an… Read more

Customer Attuned Ltd welcomes Mr Gary Lunt as new Board Director.

London – Customer Attuned Ltd has appointed Mr Gary Lunt to assist with the commercial development of the business. With Gary’s significant commercial experience with large com… Read more