Playbooks in customer experience management
In my role as a consultant and adviser to companies across sectors, I am increasingly coming across and hearing about the utilisation of playbooks in customer experience managem… Read more
No going back to the old way of managing customers and partners
No going back to the old way of managing customers and partners
Let’s face it, there is no going back to the old way we are used to in how we manage our customers and partners – the… Read more
David Brown joins Customer Attuned
We are pleased to welcome David Brown to the Customer Attuned team.
David helps businesses generate profitable growth by developing strategies to attract new customers and buil… Read more
Utilities need to improve the customer experience for B2B key accounts.
“Utilities today are facing more existential threats than ever before. Third-party providers of clean energy now offer a credible alternative to the traditional power company… Read more
Why is Trust key in Financial Services?
Why is Trust key in Financial Services?
The financial services sector shows no signs of slowing down, a lack of challengers, disruptors or a change in its highly competitiv… Read more
Six lenses of best practice for Customer Charter development
Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by.
In hund… Read more
What a wonderful group of panellists we have enjoyed during the pandemic!
The last couple of years have seen very different working practices for many businesses and this has created numerous challenges for business leaders to contend with. Since the s… Read more
building a culture of customer centricity based on B2B Trust
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