Customer Strategy in the B2B Membership Sector
Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Build a B2B Customer Strategy
Following hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more
It Takes Two To Tango
It Takes Two to Tango: Building Trust-Based B2B Relationships
When it comes to building high-performing B2B relationships, trust is everything. Customer Attuned co-fo… Read more
Entrepreneurialism in B2B sales
Fostering Entrepreneurialism in B2B Sales and Account Management
How can large B2B organisations foster greater entrepreneurialism within their sales and account managemen… Read more
AMPLIFY Account Management Training and Trust
The latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to trust.
Paul Cranston in… Read more
The Partner Relationship Survey and Trust
Continuing to explore the application of trust in business-to-business, Peter Lavers answers questions about the Partner Relationship Survey and its relationship to trust.
I… Read more
Should you implement NPS in B2B?
Should you implement NPS? Top 5 Critical Factors when considering a VoC Programme in B2B
Customer Attuned Customer Strategy Consultant Peter Lavers, asks whether B2B organisa… Read more
building a culture of customer centricity based on B2B Trust
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