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Text graphic that says "Customer Segmentation for B2B Membership Sector" with a partial image of the Customer Segmentation Canvas

Customer Segmentation for B2B Membership Sector

The Customer Attuned team has seen that making Customer Segmentation work effectively for the B2B Membership sector can deliver a variety of organisational…
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Summer 2025 newsletter

Our team has been gathering insight into organisational challenges through our hosted senior leaders dinners, through listening during our consulting and…

Exploring B2B Relationship Lifecycles

Exploring B2B Relationship Lifecycles with Senior Leaders Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion…
Graphic stating the page title, Customer Strategy in the Membership Sector". It also shows stylised chess pieces mid-game.

Customer Strategy in the B2B Membership Sector

Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking…
Graphic for "Build a B2B Customer Strategy" article, on Customer Attuned's blog.

Build a B2B Customer Strategy

Following hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter…
Title graphic that reads "It takes two to tango: building trust-based B2B relationships". The image includes a photo of lower legs dancing a tango.

It Takes Two To Tango

It Takes Two to Tango: Building Trust-Based B2B Relationships   When it comes to building high-performing B2B relationships, trust is everything.…
Senior business leaders meet around a table to discuss "Entrepreneurialism in B2B Sales", hosted by Customer Attuned

Entrepreneurialism in B2B sales

Fostering Entrepreneurialism in B2B Sales and Account Management How can large B2B organisations foster greater entrepreneurialism within their sales…
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AMPLIFY Account Management Training and Trust

The latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to…
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The Partner Relationship Survey and Trust

Continuing to explore the application of trust in business-to-business, Peter Lavers answers questions about the Partner Relationship Survey and its relationship…

Should you implement NPS in B2B?  

Should you implement NPS? Top 5 Critical Factors when considering a VoC Programme in B2B  Customer Attuned Customer Strategy Consultant Peter Lavers,…
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The 6 Segments of Customer Segmentation

In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation. Learn how to position customers across the customer…
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How to use the Customer Segmentation Canvas

In this video Paul Cranston explains how to use the Customer Segmentation Canvas to highlight how the you can identify you future best customers. For…
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Introduction to B2B Customer Segmentation Canvas

Introduction to B2B Customer Segmentation Canvas By Paul Cranston The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers…

B2B Trust as a Predictive Indicator 

With the role of Trust in leadership and, therefore, within organisations under constant scrutiny,  Customer Experience expert Peter Lavers asks the question:…
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How Trust Impacts Customer Segmentation

How Trust Impacts Customer Segmentation Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time.…
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Excessive Trust – When Trust Goes Wrong

Excessive Trust - When Trust Goes Wrong In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides reveals…

Leveraging MBTI to build successful B2B relationships

Leveraging MBTI to build successful B2B relationships As part of our comprehensive AMPLIFY sales and account management development programme, we include…
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Identification Based Trust

Identification-Based Trust, with Dr Mark Hollyoake In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides…
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Introducing Knowledge Based Trust

An introduction to Knowledge-Based Trust, with Dr Mark Hollyoake In our third step through the 'S-Curve of Trust', Dr Mark Hollyoake provides a brief…
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Introduction to Risk-Based Trust

An introduction to Risk-Based Trust, with Dr Mark Hollyoake In our second step through the 'S-Curve of Trust', Dr Mark Hollyoake provides a brief introduction…

Relationship Crises and Trust  

Relationship Crises – How the Principles of B2B Trust Can Get You Through  In his last two blogs, Customer Relationship consultant and Customer Attuned…
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Introducing Everyday Trust

Dr Mark Hollyoake introduces the first of level of trust: Everyday Trust Customer Attuned believes that trust is a critical asset to every business relationship…
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Introducing the Levels of B2B Trust

Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust Customer Attuned believes that trust is a critical asset to every business relationship…

Making MBTI Work For Sales Teams

Making MBTI Work For Sales Teams. The Myers Briggs Type Indicator (MBTI) is the most widely used assessment of psychological type and an enormously insightful…

Relationship Transitions – Testing the Resilience of B2B Trust

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation…

Trust-Based Customer Segmentation

Our purpose at Customer Attuned is "to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial…

Discover the Power of SDI in B2B Sales

Discover the Power of SDI in B2B Sales: A Game-Changer for Your Team As part of our comprehensive AMPLIFY sales account management capability development…

Contract Activation – Maker or Breaker of B2B Trust

When the Deal becomes Real So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their…

Segmentation for Customer Success

Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first…

The Partner Relationship Survey starts with understanding B2B Trust

The Partner Relationship Survey starts with understanding B2B Trust The partner relationship survey has become an intrinsic element of relationship development…
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B2B Trust

Title graphic that reads "It takes two to tango: building trust-based B2B relationships". The image includes a photo of lower legs dancing a tango.

It Takes Two To Tango

It Takes Two to Tango: Building Trust-Based B2B Relationships   When it comes to building high-performing B2B relationships, trust is everything.…
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Excessive Trust – When Trust Goes Wrong

Excessive Trust - When Trust Goes Wrong In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides reveals…
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Identification Based Trust

Identification-Based Trust, with Dr Mark Hollyoake In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides…
Featured Video Play Icon

Introducing Knowledge Based Trust

An introduction to Knowledge-Based Trust, with Dr Mark Hollyoake In our third step through the 'S-Curve of Trust', Dr Mark Hollyoake provides a brief…
Featured Video Play Icon

Introduction to Risk-Based Trust

An introduction to Risk-Based Trust, with Dr Mark Hollyoake In our second step through the 'S-Curve of Trust', Dr Mark Hollyoake provides a brief introduction…
Featured Video Play Icon

Introducing Everyday Trust

Dr Mark Hollyoake introduces the first of level of trust: Everyday Trust Customer Attuned believes that trust is a critical asset to every business relationship…
Featured Video Play Icon

Introducing the Levels of B2B Trust

Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust Customer Attuned believes that trust is a critical asset to every business relationship…

Relationship Transitions – Testing the Resilience of B2B Trust

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation…
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Customer Centricity

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Customer Centricity Corner with Peter Lavers – Partner Relationship Survey

Customer Centricity Corner with Peter Lavers – Partner Relationship Survey The subject of this discussion is our Partner Relationship Survey (or Partnership…
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Customer Centricity Corner with Peter Lavers – Account Based Marketing

What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model? There are several definitions…

The Customer Attuned “Infinity Loop” of Customer Centricity Explained

Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they…
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Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.

What customer centricity means in a intermediated business model.   How can you be customer centric when there's an intermediary 'in the way'? Many…
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Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B

Customer Centric Account Management Part 2 If you know us or have seen previous episodes of the Customer Centricity Corner will recognise that our purpose…
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Customer Centricity Corner with Peter Lavers – Listening to Customers

The difference between “doing surveys” and really listening to customers! In this edition of the Customer Centricity Corner Rachel Waterfield, Customer…

Customer Centricity is More Important than Specialism

Customer Centricity is More Important than Specialism   Have you ever been part of a conversation where the comment is made that “most companies…
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Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments

How can we maintain customer focus in a highly competitive and quarterly-sales-driven industry sector? In this edition of the Customer Centricity Corner…
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Customer Management

Text graphic that says "Customer Segmentation for B2B Membership Sector" with a partial image of the Customer Segmentation Canvas

Customer Segmentation for B2B Membership Sector

The Customer Attuned team has seen that making Customer Segmentation work effectively for the B2B Membership sector can deliver a variety of organisational…

Exploring B2B Relationship Lifecycles

Exploring B2B Relationship Lifecycles with Senior Leaders Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion…

Should you implement NPS in B2B?  

Should you implement NPS? Top 5 Critical Factors when considering a VoC Programme in B2B  Customer Attuned Customer Strategy Consultant Peter Lavers,…

Trust-Based Customer Segmentation

Our purpose at Customer Attuned is "to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial…

Segmentation for Customer Success

Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first…

Customer Segmentation for Sales

Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores…

The B2B Customer Segmentation Canvas for Marketers

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT…

B2B Customer Segmentation that Unlocks Potential Value

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers…
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Sales & Account Management

Senior business leaders meet around a table to discuss "Entrepreneurialism in B2B Sales", hosted by Customer Attuned

Entrepreneurialism in B2B sales

Fostering Entrepreneurialism in B2B Sales and Account Management How can large B2B organisations foster greater entrepreneurialism within their sales…

Leveraging MBTI to build successful B2B relationships

Leveraging MBTI to build successful B2B relationships As part of our comprehensive AMPLIFY sales and account management development programme, we include…

Making MBTI Work For Sales Teams

Making MBTI Work For Sales Teams. The Myers Briggs Type Indicator (MBTI) is the most widely used assessment of psychological type and an enormously insightful…

Discover the Power of SDI in B2B Sales

Discover the Power of SDI in B2B Sales: A Game-Changer for Your Team As part of our comprehensive AMPLIFY sales account management capability development…

The importance of leaders supporting the development of sales and account management teams

The importance of leaders supporting the development of sales and account management teams In recent articles, we have looked at how we have worked with…

Top 4 behaviours of successful Account Managers that sets them apart.

What behaviours do successful account managers have that sets them apart? We were asked this question by an attendee at the outset of a sales and account…

What value do you see as a leader when you invest in your sales and account management teams?

What value do you see as a leader when you invest in your sales and account management teams?   If you are considering investing in improving the…

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships. Are you building a team of talented and engaged account…
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Trust Evaluation & Development

B2B Trust as a Predictive Indicator 

With the role of Trust in leadership and, therefore, within organisations under constant scrutiny,  Customer Experience expert Peter Lavers asks the question:…

Relationship Crises and Trust  

Relationship Crises – How the Principles of B2B Trust Can Get You Through  In his last two blogs, Customer Relationship consultant and Customer Attuned…

Relationship Transitions – Testing the Resilience of B2B Trust

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation…

Contract Activation – Maker or Breaker of B2B Trust

When the Deal becomes Real So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their…

The Partner Relationship Survey starts with understanding B2B Trust

The Partner Relationship Survey starts with understanding B2B Trust The partner relationship survey has become an intrinsic element of relationship development…
Title graphic for blog: How does the Partnership Survey work?

The Partner Relationship Survey – How it works

Partner Relationship Survey: How it works By definition, B2B partnerships are important to both parties. They represent an important investment and involve…

When is a B2B Customer/Supplier Relationship a “Partnership”?

When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer…

Introducing the Partner Relationship Survey

Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond…
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Embedded Trust

Customer Centricity is More Important than Specialism

Customer Centricity is More Important than Specialism   Have you ever been part of a conversation where the comment is made that “most companies…
Why is Trust Key in Financial Services?

Why is Trust key in Financial Services?

Why is Trust key in Financial Services?   The financial services sector shows no signs of slowing down, a lack of challengers, disruptors or a…
The International Journal of Sales Transformation

The Trust Dividend – by Dr Mark Hollyoake – Press Feature

The Trust Dividend by Dr Mark Hollyoake, featured in The International Journal of Sales Transformation. October 2021 To read the full article, click…

Building ‘Business-to- Business’ Trust At Operations Level. Part 3

Building ‘Business-to- Business’ Trust At Operations Level Let's take a look at trust development and how to "make it happen" and turn leadership…
The Trust Factor - making B2B Trust Your Business DNA

The Trust Factor – Speaker Spotlight

Register here

Losing the opportunity to add value could also lose you trust and the business.

  As an insurance broker, your role is to understand my insurance needs and find the best match to the market to meet those needs. Given there…

Trust is not a binary on/off switch

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it…
Joined Up voice of the customer

Trusted Relationships = Consistently Good Service

At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business)…
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Business Capabilities

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Customer Centricity Corner with Peter Lavers – Digital Transformation

How to ensure that Customer Centricity is central in your drive to digitally transform your company In this edition of the Customer Centricity Corner,…
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Customer Centricity Corner with Peter Lavers – Keeping customers at the heart of Innovation

Keeping customers at the heart of Innovation Companies are well aware that they must continue to innovate to survive, but how can they do this in a customer…
Playbook in Customer Experience

Playbooks in customer experience management

In my role as a consultant and adviser to companies across sectors, I am increasingly coming across and hearing about the utilisation of playbooks in customer…

Utilities need to improve the customer experience for B2B key accounts.

“Utilities today are facing more existential threats than ever before. Third-party providers of clean energy now offer a credible alternative to the…
Digital Transformation in Healthcare

Watch the Panel here – Digital Transformation In Healthcare

What does it take to lead a digital transformation in healthcare? Wil Payne, Leadership consultant and coach of Newland Partners, chaired the second panel…
Digital Transformation in Healthcare event 2

Digital Transformation in Healthcare – Part 2

What does it take to lead a digital transformation in healthcare? Wil Payne, Leadership consultant and coach, chairs the second panel discussion in this…

Top 25 CX Blogs

We are delighted to announce that the Customer Attuned blog has been included in HelpSquad's list of "25 Customer Experience Blogs to Add to your Weekly…

Supporting clients as they manage their new homeworkers

One thing that we haven’t been short of in social media this year, has been articles and advice aplenty on how to deal with the challenges posed by Covid19, but what about articles on supporting clients as they manage their new homeworkers?
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Training & Development

Leveraging MBTI to build successful B2B relationships

Leveraging MBTI to build successful B2B relationships As part of our comprehensive AMPLIFY sales and account management development programme, we include…

The importance of leaders supporting the development of sales and account management teams

The importance of leaders supporting the development of sales and account management teams In recent articles, we have looked at how we have worked with…

Strategic Account Management Training – the importance of reflection

Strategic Account Management Training - The Importance of Reflection   In any of our training programmes, we always talk about the importance…
Building a high performing account management team

Building a High Performing Account Management Team

Another successful development programme for a key client Over the past several months, a number of the Customer Attuned team, David Brown, Dr Mark Hollyoake…

Why should Account Management teams work with coaches?

Why should Account Management teams work with coaches? And what are the benefits?   In today's fast-paced business environment, account management…

From good to great: how coaching improves sales and new business development

From good to great: how coaching improves sales and new business development   Your business might already be achieving good sales results –…

When coaching can enhance sales training and development

When coaching can enhance sales training and development Have you ever run a training programme in your business, then watched as some or most of the…

How coaching can support B2B relationship management

How coaching can support B2B relationship management   Executive coaching has become an increasingly popular tool for businesses looking to improve…
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