Top Obstacles to Customer Centricity – what are yours?
In our years of experience we have come across numerous issues and problems that clients face when they’re trying to become more customer focused as a business.
We have identified… Read more
Entries by Peter Lavers
Tesco Determines to Rebuild Supplier Trust
Supermarket giant Tesco has been ordered to make “significant changes” in the way it deals with suppliers after the Groceries Code Adjudicator (GCA) found that the supermarket h… Read more
The Value of Trust
The recent scandal affecting the Volkswagen Group involving a “defeat device” in engine management software has once again raised the prominence of TRUST in corpo… Read more
12 Days of Xmas #10: My Sales Director said to me “We are all miserable and down-trodden, even though we’re bringing sales in”
On the 10th day of Christmas my Sales Director said to me “We’re all miserable and down-trodden, even though we’re bringing sales in.”
There is no doubt that many B2B busines… Read more
12 Days of Xmas #7: my COO said to me “How can our operations be more customer focused?”
On the 7th day of Christmas my COO said to me “How can our operations be more customer focused?”
It’s one thing to talk strategically about customer centricity in B2B but it’s anothe… Read more
12 Days of Xmas #4: My contact centre manager said to me: We have to simplify our contact channels
On the 4th day of Christmas my contact centre manager said to me, “We have to simplify our contact channels”
Many marketers complain about the unresponsiveness of customers, but… Read more
12 Days of Xmas #1 “We need a customer focused organisational tree”
On the 1st day of Christmas my CEO said to me “We need a customer focused organisational tree”.
OK – I know the 1st day of Christmas is the 25th (or 26th) of December, but I hope you’re do… Read more
Top 5 Strategic Priorities of B2B Customer Management in 2016
Being “Customer Attuned” is all about building better B2B customer relationships based on trust, working together for mutual commercial benefit. We carried out an internatio… Read more
Strategic Priorities of B2B Customer Management Research Report
Can businesses have both acquisition and retention dominant in their corporate DNA?
Discover what strategies Banking and Finance prioritise, how Advertising and Marketing v… Read more
The Golden Threads: Part 12 (of 12): Information & Technology
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
building a culture of customer centricity based on B2B Trust
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