B2B Trust as a Predictive Indicator
With the role of Trust in leadership and, therefore, within organisations under constant scrutiny, Customer Experience expert Peter Lavers asks the question: Is measuring Tr… Read more
Entries by Peter Lavers
Relationship Crises and Trust
Relationship Crises – How the Principles of B2B Trust Can Get You Through
In his last two blogs, Customer Relationship consultant and Customer Attuned co-founder Peter Lavers c… Read more
Relationship Transitions – Testing the Resilience of B2B Trust
Relationship Transitions – Testing the Resilience of B2B Trust
In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more
Contract Activation – Maker or Breaker of B2B Trust
When the Deal becomes Real
So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their bonus, and the “go live” date has bee… Read more
The Partner Relationship Survey – How it works
Partner Relationship Survey: How it works
By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
The subject of this discussion is our Partner Relationship Survey (or Partnership Survey), which is… Read more
Customer Centricity Corner with Peter Lavers – Account Based Marketing
What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model?
There are several definitions of ABM, and I personally like… Read more
B2B Customer Segmentation that Unlocks Potential Value
B2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
Introducing the Partner Relationship Survey
Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status?
You can now under… Read more
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
building a culture of customer centricity based on B2B Trust
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