Customer Centricity Insights

Customer Centricity is not a gimmick but a missional attitude that shapes behaviour and organisational culture and improves Organisational Performance and Customer Satisfaction. Read our thoughts, experiences and insights from our experts including CX Influencer and Customer Attuned director, Peter Lavers.

Customer Centricity in the Food service supply chain
Gary Lunt

How do you identify Customer Centricity in the Foodservice Supply Chain?

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How do you identify Customer Centricity in the Foodservice Supply Chain?   When you go to a restaurant, café, bar or a pub you tend to expect that everything is available – we al… Read more
Dr Mark Hollyoake

2019 – Crystal Ball Time

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It’s that time of year again for us to look ahead and try to make sense of the challenges ahead. Despite the political and world turmoil, business continued to tick along in 2018, alb… Read more
Dr Mark Hollyoake

Think 2019

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We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter will b… Read more
Peter Lavers

Insight-Driven Marketing – The Intention/Reality Gap

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Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more
Peter Lavers

Seven ideal characteristics of a B2B influencer

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Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
Peter Lavers

New Infographic: Challenges facing the Auto Industry

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The automotive sector is facing massive changes in the next 10 years. How will this affect your customer management? Download the infographic in pdf  … Read more
Peter Lavers

Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools

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The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 5: Out of Date IT Tools This is the fifth blog in our series based on the early result… Read more
Peter Lavers

Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes

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The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 4: Stalled/Delayed/Dropped Customer Programmes This is the fourth blog in our se… Read more
Peter Lavers

Top 5 Obstacles to B2B Customer Centricity # 3 Silo’d Organisation

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The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 3: Silo’d Organisation This is the third blog in our series based on the early resul… Read more
Peter Lavers

Top 5 Obstacles to B2B Customer Centricity # 2 Multi-channel Journey

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The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 2: Multi-channel Journey This is the second blog in our series based on the early re… Read more