Sales and Account Management Insights
Developing and implementing an effective sales and account management strategy is critical to your success. Read our thoughts and experiences on best practice.
How do you align Sales Director objectives with your board colleagues?
Answers – multiple choice as follows;
Shout louder!
Give them more objectives than needed …
Be smart… Read more
Salesforce Gratitude Campaign
/in Sales and Account Management /by Ellie LukWe’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign.
The question was “T… Read more
How can we better manage our own and our team’s resilience – Panel Discussion Summary
/in Sales and Account Management /by Alan ThompsonNot making your targets? Don’t despair!
/in Sales and Account Management /by Peter LaversMost companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic.
Some won’t make it.
Falling sales and profits?
Many are… Read more
Writing Business in Insurance — It’s All About Attitude
/in Sales and Account Management /by Alan ThompsonWe have recently been working with a couple of clients to help develop the capability of their sales/business development teams to help improve the acquisition of new, profitabl… Read more
Yes We KAM: How Pharma Can Learn from Best Practice in Other Sectors
/in Sales and Account Management /by David SouthernKey Account Management (KAM) is one of the most enduring buzz-phrases in UK pharma. Such has been the fervour around the sector’s adoption of KAM that one could be forgiven for thin… Read more
Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way
/in Sales and Account Management /by Gary LuntSpirit Access, part of the Spirit Health Group, has launched a new Key Account Management (KAM) service that promises to equip Pharma with the skills and capabilities needed to he… Read more
Susan And Bill Have Relationship Problems – Episode 3
/in Sales and Account Management /by John O'ConnorThe Susan & Bill Trilogy
The last time we met Susan and Bill, they were discussing survival tactics. Thankfully, they have managed to get the company back on an even keel – excu… Read more
Susan And Bill Have Relationship Problems – Episode 2
/in Sales and Account Management /by John O'ConnorThe Susan & Bill Trilogy
Following on from last week’s post on Bill and Susan, we explore what happens next in their story.
EPISODE 2: “Performing Zone” versus “Danger Zone”
S… Read more
Susan And Bill Have Relationship Problems – Episode 1
/in Sales and Account Management /by John O'ConnorThe Susan & Bill Trilogy
When our partner Deep-Insight launched its B2B NPS white paper, we created a storyline around two fictitious characters called Bill (a thoughtful bu… Read more