Managing customer relationships in a virtual world
In recent months, we have been responding to the challenge that many of our clients have been facing in working in a largely virtual world due to Covid-19 lockdown restrictions. We… Read more
Tag Archive for: Insight Based Selling
The need for analysts to have improved commercial awareness
I have mentioned before that analysts benefit from stronger commercial awareness. But what do I mean by this term?
The easiest way to explain is to set it in context. A lack of commer… Read more
Account Management in Financial Services – Expert Salesmen or Experts Who Can Sell?
How good are you at selling and managing relationships within an expert-led industry?
In this article, we look at the role of the sales and/or account management team in creating a… Read more
Insight-Driven Marketing – The Intention/Reality Gap
Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more
CONTACTUM Sales Academy
Had a terrific first session with the graduate intake for the CONTACTUM Sales Academy; very enthusiastic bunch of guys and they will help shape the wider sales academy programme t… Read more
Developing the Sales Academy
Had a great day with Nigel and the sales colleagues from CONTACTUM at an exhibition in Exeter – great insights to help develop the Sales Academy, and first hand experience of deta… Read more
The Why, What and How of Stakeholder Mapping
We’re delighted to include this guest blog from our friend an associate Paul Laughlin.
Do you have a stakeholder map? Is it up-to-date and do you use it?
Those questions freq… Read more
Writing business – It’s all about attitude
At Customer Attuned, one of our sectors of expertise is the insurance industry. Being a ‘non-player’ in the process of underwriting business for customers, we ha… Read more
Finding the right answers to your $64,000 questions
So, back with the theme of the original TV series, who wants to win the prize? And here we are with three fabulous questions – where is my significant growth going to come from? Who in m… Read more
How many times have you heard someone say – “here is your $64,000 question?” And how many times have you failed to have the right answer?
If it was easy, the original TV series would never have existed; so, we all know it is difficult to find the answers to some really challenging questions, such as “where will I get my n… Read more
building a culture of customer centricity based on B2B Trust
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