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Building Trust into your Customer Plans

Few people would doubt that building trust forms one of the foundations of a positive and mutually beneficial relationship. Yet, within B2B a lot of research into trust tends to be… Read more
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Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 5: Out of Date IT Tools This is the fifth blog in our series based on the early result… Read more
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Trust & Commitment: Chicken and Egg?

Mark Hollyoake shares insights from his doctorate on trust within B2B This week I’m grappling with a chicken and egg situation: trust and commitment. Good B2B customer managemen… Read more
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Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 4: Stalled/Delayed/Dropped Customer Programmes This is the fourth blog in our se… Read more
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Define Trust – What’s in a name?

Mark Hollyoake shares insights from his doctorate on trust within B2B When I began my DBA, the first academic task was to define what trust meant in the context of B2B. There are many… Read more
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Top 5 Obstacles to B2B Customer Centricity # 3 Silo’d Organisation

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 3: Silo’d Organisation This is the third blog in our series based on the early resul… Read more
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Mindtouch lists Peter Lavers as Customer Success Influencer

Peter Lavers has been selected by Mindtouch as one of The Top 100 Customer Success Consultants to engage with… for the 2nd year running! This is the 2nd year Mindtouch has exe… Read more
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