April 2024 - Customer Attuned

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships. Are you building a team of talented and engaged account managers, who work w… Read more

Introducing the Partner Relationship Survey

Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status? You can now under… Read more

The Dimensions of the Customer Segmentation Canvas

April 10, 2024/in Customer Management /by Paul Cranston

It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more