Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
The subject of this discussion is our Partner Relationship Survey (or Partnership Survey), which is… Read more
Top 4 behaviours of successful Account Managers that sets them apart.
/in Sales and Account Management /by Alan ThompsonWhat behaviours do successful account managers have that sets them apart?
We were asked this question by an attendee at the outset of a sales and account management development pr… Read more
The B2B Customer Segmentation Canvas for Marketers
/in Customer Management /by Paul CranstonTypically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more