Customer Centricity Corner with Peter Lavers – Partner Relationship Survey

Customer Centricity Corner with Peter Lavers – Partner Relationship Survey The subject of this discussion is our Partner Relationship Survey (or Partnership Survey), which is… Read more

The B2B Customer Segmentation Canvas for Marketers

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more