Introducing the Levels of B2B Trust

Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust Customer Attuned believes that trust is a critical asset to every business relationship that, when realis… Read more

Relationship Transitions – Testing the Resilience of B2B Trust

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more

Trust-Based Customer Segmentation

Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more