The importance of leaders supporting the development of sales and account management teams
The importance of leaders supporting the development of sales and account management teams
In recent articles, we have looked at how we have worked with our clients to help them develop the capability of their sales and account management teams – our AMPLIFY programme has a clear goal of creating greater value through trust-based relationships with customers and intermediaries.
This is about how we at Customer Attuned, work in partnership throughout any engagement to co-create and deliver a programme that addresses the specific needs of any client recognising:
- Their industry and the challenges and opportunities within it
- The client’s strategy and business ambitions
- Their route to market / distribution strategy
- Their key customer relationships
One of the key areas of this partnership approach is working with the leaders of those being developed – as they are instrumental in ensuring the maximum return on any investment in a development programme.
We asked a member of the leadership team at Bupa, one of our strategic client partners, to share their views on why the leadership role is so critical. In this short video Stewart Waddy, Head of Strategic Intermediary Relationships at Bupa, very kindly shares his insights on the key role the leader plays in helping to develop their team, and their role in helping them before, during and after any training programme.
Click on the image to play the discussion between Alan Thompson, Head of People Capabilities at Customer Attuned and Stewart Waddy, Head of Strategic Intermediary Relationships at Bupa.
Alan is a very engaging classroom tutor, and has enjoyed working with a variety of global clients over the past few years to deliver highly successful people development programmes.
- Leveraging MBTI to build successful B2B relationships - October 25, 2024
- Making MBTI Work For Sales Teams - September 25, 2024
- Discover the Power of SDI in B2B Sales - September 4, 2024
