Is it really success if it’s not equitable?
Was there ever a golden era when people ran businesses to earn a good living and contribute to the society that provided the foundation for their good fortune?
We seem to have evolve… Read more
Tag Archive for: Customer Relationship Strategy
How do I know how much my business is trusted?
Some time ago I was working with a B2B insurance company that did all its business through brokers. They were bemoaning the fact that they were not getting improved “net prom… Read more
Rehabilitating the word ‘equitable’ in B2B customer relationships
In the history of the UK’s financial services industry the name The Equitable Life still stands out in infamy as a company whose public failure in 2000 had drastic consequen… Read more
Why B2B companies need to become more attuned to their clients
Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more
The Great Debate (3) – What B2B and B2C can learn from each other?
Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more
building a culture of customer centricity based on B2B Trust
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