Trust is not a binary on/off switch
Why building, protecting and recovering trust is a business imperative
By Peter Lavers and Mark Hollyoake
Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more
Posts
Six barriers to meaningful Customer Value Analysis – and how to get over them
There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the… Read more
3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up
How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates?
The retail sector is under much scrutiny at the moment… Read more
Insight-Driven Marketing – The Intention/Reality Gap
Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharin… Read more
Customer Data: The New Marketing Battleground
I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)!… Read more
