The Trust Dividend by Dr Mark Hollyoake, featured in The International Journal of Sales Transformation.
October 2021
To read the full article, click here
The strategic implicat… Read more
https://customerattuned.com/wp-content/uploads/2021/10/Journal-of-Sales-Transformation-Cover.png15861134Ellie Lukhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgEllie Luk2021-10-07 14:30:042022-06-23 10:26:03The Trust Dividend – by Dr Mark Hollyoake – Press Feature
Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood.
It has taken me over five years of academic doc… Read more
https://customerattuned.com/wp-content/uploads/2020/07/TrustDNA-model_2020.jpg10061004Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2020-07-01 12:34:492022-06-22 12:47:29Unpacking the B2B Trust DNA™ Model
Why building, protecting and recovering trust is a business imperative
By Peter Lavers and Mark Hollyoake
Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more
https://customerattuned.com/wp-content/uploads/2019/12/SAS-CX2030_1.jpg284725Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2019-12-17 14:42:172022-06-23 10:28:00Trust is not a binary on/off switch
The global outsourced services market is a significant component of the B2B sector, accounting for tens of billions of revenues each year.
In essence, outsourcing is the practi… Read more
https://customerattuned.com/wp-content/uploads/2019/02/00142_113_CA_Website-Articles-FEB-19-BCB-BLOG-HEADER-704x354.jpg354704Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2019-02-05 16:35:242022-06-23 12:41:12How Attuned are Customer/Supplier Business Relationships in the Outsourced Services Market?
Like many people who run relatively small B2B companies in the UK I have looked on in dismay at the collapse of our second largest building company.
I have no wish to add to the finger-… Read more
https://customerattuned.com/wp-content/uploads/2018/01/Carillion.jpg469889Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2018-01-19 15:58:172022-09-08 10:47:22What can B2B learn from the Carillion Liquidation?
We’re delighted to include this guest blog from our friend an associate Paul Laughlin.
Do you have a stakeholder map? Is it up-to-date and do you use it?
Those questions freq… Read more
https://customerattuned.com/wp-content/uploads/2017/11/iStock-650032976.jpg200300Paul Laughlinhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPaul Laughlin2017-11-08 15:28:062022-09-08 10:33:18The Why, What and How of Stakeholder Mapping
In our third blog on Conflict within Business to Business (B2B) relationships we focus on ways organisations can prevent relationships from becoming over-dependent.
This blog… Read more
00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2016-02-17 08:00:082022-09-08 10:04:13Is conflict within a B2B relationship a bad thing? Part 3 of 3
Our second blog on conflict within B2B relationships focuses on some of the unanticipated downsides arising from strongly bonded trust relationships.
This blog has been publis… Read more
00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2016-02-10 08:00:222022-09-08 10:04:14Is conflict within a B2B relationship a bad thing? Part 2 of 3
In the first of three blogs we explore how you can use it to your advantage to prevent relationships from becoming over dependent.
This blog has been published in The Journal of Sale… Read more
00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2016-02-04 15:28:462022-09-08 10:04:14Is conflict within a B2B relationship a bad thing? Part 1 of 3
On the 12th day of Christmas my key account said to me “you can sharpen terms on the doves and pear trees”.
When a lot of your business is controlled or dependent on a few large accounts… Read more
00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-12-24 08:00:002022-09-08 10:00:5012 Days of Xmas #12: my key account said to me “you can sharpen terms on the doves and pear trees”