Tag Archive for: People Capabilities
Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more
Working with Distributors – Back to Basics
/in Customer Management /by Dr Mark HollyoakeIn this article, we unpick some of the common complexities of working with distributors; getting back to basics.
Contrary to most organisation’s belief, it’s possible to improv… Read more
The Softer Side of Trust Building
/in Trust Evaluation and Development /by Dr Mark HollyoakeWhen looking at literature on B2B trust and empirical evidence on building a trust based relationship, I identified drivers which fall into two distinct categories:
HARD: the pr… Read more
MBTI Training For Sales Teams – Part 3
/in Sales and Account Management /by Dr Mark HollyoakeMBTI Training: Flexing selling style to better connect
In our previous posts on MBTI training for sales teams we have looked at each of the four MBTI ‘scales’ and have addressed thr… Read more
MBTI For Sales Teams – Part 2
/in Sales and Account Management /by Dr Mark HollyoakeThis is the second in our series of posts focussed on the application of MBTI for sales teams. Our training and development programme considers the vital missing piece of the jigsa… Read more
Making MBTI Work For Sales Teams
/in Sales and Account Management /by Dr Mark HollyoakeMaking MBTI Work For Sales Teams. The Myers Briggs Type Indicator (MBTI) is the most widely used assessment of psychological type and an enormously insightful tool when understo… Read more
Leading Through Insight
/in Customer Management /by Dr Mark HollyoakeThe internet of things, big data and access to information at the click of a button mean we are awash with more information than we have ever had as sales leaders.
This often revolves… Read more
Customer Plan – Just the Numbers
/in Customer Management /by Dr Mark HollyoakeWhen asking for the customer plans, I am constantly amazed when all I’m shown is an excel spreadsheet of forecast numbers, supported by a three month deal promo plan. Sounds famili… Read more
What Makes an Organisation Creative?
/in Business Capabilities /by Dr Mark HollyoakeCreativity drives innovation and change at a rapid pace. Its reach and impact on our everyday lives is enormous, yet, most of this innovation within organisations derives from a h… Read more
Account management in a complex industry – “Expert salesmen or experts who can sell?”
/in Sales and Account Management /by Alan ThompsonHow good are you at selling and managing relationships within an expert led industry?
In our first financial services article, we examined the importance of broker-intermediar… Read more