Planning Archives - Customer Attuned

Susan And Bill Have Relationship Problems – Episode 3

May 2, 2019/in Sales and Account Management /by John O'Connor

The Susan & Bill Trilogy The last time we met Susan and Bill, they were discussing survival tactics. Thankfully, they have managed to get the company back on an even keel – excu… Read more

Susan And Bill Have Relationship Problems – Episode 2

April 26, 2019/in Sales and Account Management /by John O'Connor

The Susan & Bill Trilogy Following on from last week’s post on Bill and Susan, we explore what happens next in their story. EPISODE 2: “Performing Zone” versus “Danger Zone” S… Read more

Susan And Bill Have Relationship Problems – Episode 1

April 18, 2019/in Sales and Account Management /by John O'Connor

The Susan & Bill Trilogy When our partner Deep-Insight launched its B2B NPS white paper, we created a storyline around two fictitious characters called Bill (a thoughtful bu… Read more

Leadership – Optimistic Paranoia

March 5, 2019/in Business Capabilities /by Calum Byers

Some years ago, I heard a radio interview with the chairman of a large technology company. He was asked what key traits he looked for in his board. He summarised his answer as “optim… Read more

Leadership – Asking the Right Questions

February 22, 2019/in Training and Development /by Calum Byers

“Management is about answers. Leadership is about questions.” There have been many acres of newsprint dedicated to defining the difference between management and leadership a… Read more

2019 – The Growth of Trust as a Core B2B Relationship Driver

January 25, 2019/in Embedded Trust /by Dr Mark Hollyoake

“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutual va… Read more

From Detailing to Value-Based Outcomes…The New World of Primary Healthcare.

January 15, 2019/in Business Capabilities /by Dr Mark Hollyoake

Have you noticed how the future seems to have already arrived in primary healthcare? As suppliers into primary healthcare, two key areas are emerging: Economic-focused decisio… Read more

What Will Your Customer Relationship Quality Be In 2019?

January 11, 2019/in Customer Management /by Peter Lavers

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your custom… Read more

2019 – Crystal Ball Time

January 7, 2019/in Customer Centricity /by Dr Mark Hollyoake

It’s that time of year again for us to look ahead and try to make sense of the challenges ahead. Despite the political and world turmoil, business continued to tick along in 2018, alb… Read more

Listen to what it’s like studying for a Doctorate

October 24, 2017/in News /by Dr Mark Hollyoake

Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more

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