Tag Archive for: Planning
CXM the Customer Experience Magazine has recently published an article by one of our Customer Attuned Directors, Peter Lavers. In the article, Peter shares his experience from o… Read more
12 Days of Xmas #12: my key account said to me “you can sharpen terms on the doves and pear trees”
/in Sales and Account Management /by Dr Mark HollyoakeOn the 12th day of Christmas my key account said to me “you can sharpen terms on the doves and pear trees”.
When a lot of your business is controlled or dependent on a few large accounts… Read more
12 Days of Xmas #11: My true love gave to me a £100,000 training budget to improve my team’s Customer Management capabilities!
/in Customer Management /by Alan ThompsonOn the 11th day of Christmas my true love gave to me a £100,000 training budget to improve my team’s Customer Management capabilities next year!
I can imagine that many of us would be… Read more
12 Days of Xmas #10: My Sales Director said to me “We are all miserable and down-trodden, even though we’re bringing sales in”
/in Sales and Account Management /by Peter LaversOn the 10th day of Christmas my Sales Director said to me “We’re all miserable and down-trodden, even though we’re bringing sales in.”
There is no doubt that many B2B busines… Read more
12 Days of Xmas #9: My Directors said to me “we’re changing strategy”
/in Business Capabilities /by Dr Mark HollyoakeOn the 9th day of Christmas my Directors said to me “we’re changing strategy”
Remember the days when company boards set a strategy for three to five years and then stayed on to see it t… Read more
12 Days of Xmas #8: my boss asked me to set up a Key Account Management process and I don’t know where to start
/in Sales and Account Management /by Alan ThompsonOn the 8th day of Christmas I woke up in a panic as the big day was less than a week away and I still didn’t know what to buy my partner for Christmas; and at work my boss has asked me to set up… Read more
Top 5 Strategic Priorities of B2B Customer Management in 2016
/in Customer Management /by Peter LaversBeing “Customer Attuned” is all about building better B2B customer relationships based on trust, working together for mutual commercial benefit. We carried out an internatio… Read more
The Golden Threads: Part 11 (of 12): Ways of Working
/in Business Capabilities /by Peter LaversThis series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 9 (of 12): Organisational Design
/in Business Capabilities /by Peter LaversThis series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 5 (of 12): Hunting New Business
/in Business Capabilities /by Peter LaversThis series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more