Dr Mark Hollyoake joins Ecclesiastical podcast to talk about why building trust in business is extremely powerful?
Why is building trust in business extremely powerful?
Most business-to-business (B2B) relationships are purely transactional, however, willingness to be vulnerable with other parties, and to work with them based on an assessment of their ability and credibility in their field, can result in a mutual value exchange and partnership development over time.
In this episode, Dr Mark Hollyoake explains his concept of the ‘S’ Curve of Trust, along which businesses can move as they share more information about one another and thus become increasingly interdependent.
Quote: “The more there’s a common understanding and alignment, the more there is the sharing of plans and future aspirations that can make that initial transactional relationship far more immersive, and the two parties can work together for a common goal or a common good or for those mutual values.”
Customer Attuned – The ‘S’ Curve of Trust
Dr Mark Hollyoake’s LinkedIn Profile
Chris Withers LinkedIn Profile
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He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
- Stop hiding behind your computer and get out to see your customers! - March 6, 2024
- B2B Trust Research: What are Boundary Spanners? - January 31, 2024
- A Business to Business Model of Trust - June 27, 2023
