Why should Account Management teams work with coaches?

Why should Account Management teams work with coaches? And what are the benefits?


In today’s fast-paced business environment, account management teams are under constant pressure to deliver results and meet the needs of their clients. As a result, it’s more important than ever for these teams to have the skills, tools and support they need to succeed. One way to achieve this is by working with executive coaches who can help them develop the skills, mindset and strategies they need to excel in their roles.


What are the benefits? Well, there are many!


Communication and relationship building skills

One of the key benefits of working with coaches is improved communication and relationship building skills. Effective communication is essential for building strong, productive relationships with clients, and coaches can help account managers develop the skills they need to communicate effectively and build trust with their clients. This can include everything from active listening and effective verbal and non-verbal communication, to understanding client needs, beliefs and values, and building rapport.


Increased productivity and performance

Another key benefit of working with coaches is increased productivity and performance. Coaches can help account managers devise goals, develop action plans, and stay focused and motivated to achieve those goals. They will also offer constructive challenge and support as account managers navigate challenges and obstacles, and build accountability by helping them stay on track as they work towards their goals. This can lead to improved performance and productivity, which in turn can lead to greater success for both the account management team and the organisation as a whole.

Problem-solving and decision-making skills

Coaches typically also help account managers develop better problem-solving and decision-making skills. Businesses are complex, and account managers often face difficult challenges and decisions on a daily basis. Coaching helps them develop the critical thinking and problem-solving skills they need to navigate these challenges, and make more effective decisions as a result. It also helps account managers evaluate risks and opportunities, and make data-driven decisions that are in the best interests of the organisation.

Improved time management and organisation skills

Another important benefit of working with coaches is improved time management and organisation skills. Account management teams are often juggling multiple clients and projects at the same time, and it can be easy to get overwhelmed and lose track of important tasks. Coaches can help account managers prioritise tasks, manage their time more effectively, and stay organised to better manage their workloads. This can lead to greater efficiency and productivity, and can also help reduce stress and burnout.

Develop strategies to manage stress levels and achieve a healthy work-life balance

Leading on from this, coaches can also help account managers recognise this and develop strategies to manage their stress levels and achieve a healthy work-life balance – especially as account management can be a high-pressure job. There’s no question the business will have a happier, more engaged, more successful employee if they’re on top of all this and in a good place emotionally. Coaches can help account managers develop these strategies, and provide guidance and support as they implement them. This can help account managers stay engaged and motivated in their work, and also help them avoid burnout and other negative health outcomes.

Identify strengths and opportunities for improvement

Lastly, coaches can help account management teams identify their strengths and opportunities for improvement, and align them with the goals of the organisation. This can help account managers understand their own capabilities, and align their work with the needs of the business. It can also help them understand the strengths of their team members and how to best use those strengths to achieve team goals.


In conclusion, working with coaches can bring a number of benefits to account management teams in business. From improved communication and relationship buildings, to increased productivity and performance, improved problem-solving and decision-making, more effective time management and wellbeing; not to mention helping team members identify their own strengths and areas of improvement.

Executive coaches help account management teams develop the skills, tools and support they need to succeed in today’s fast-paced business environment. It’s not just  important for organisations to invest in coaching for their account management teams, to ensure their success and growth – it may fast be becoming essential!



Please get in touch to discuss your challenges and how our methods and approach can make the difference in your business.


David Brown