Trust-Based Customer Segmentation
Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Discover the Power of SDI in B2B Sales
Discover the Power of SDI in B2B Sales: A Game-Changer for Your Team
As part of our comprehensive AMPLIFY sales account management capability development program, we include the… Read more
Contract Activation – Maker or Breaker of B2B Trust
When the Deal becomes Real
So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their bonus, and the “go live” date has bee… Read more
Segmentation for Customer Success
Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first post that looks at th… Read more
The Partner Relationship Survey starts with understanding B2B Trust
The Partner Relationship Survey starts with understanding B2B Trust
The partner relationship survey has become an intrinsic element of relationship development for our clien… Read more
The importance of leaders supporting the development of sales and account management teams
The importance of leaders supporting the development of sales and account management teams
In recent articles, we have looked at how we have worked with our clients to help them de… Read more
Customer Segmentation for Sales
Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more
The Partner Relationship Survey – How it works
Partner Relationship Survey: How it works
By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
The subject of this discussion is our Partner Relationship Survey (or Partnership Survey), which is… Read more
Top 4 behaviours of successful Account Managers that sets them apart.
What behaviours do successful account managers have that sets them apart?
We were asked this question by an attendee at the outset of a sales and account management development pr… Read more
building a culture of customer centricity based on B2B Trust
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