Relationship Crises and Trust  

Relationship Crises – How the Principles of B2B Trust Can Get You Through  In his last two blogs, Customer Relationship consultant and Customer Attuned co-founder Peter Lavers c… Read more

Introducing Everyday Trust

Dr Mark Hollyoake introduces the first of level of trust: Everyday Trust Customer Attuned believes that trust is a critical asset to every business relationship that, when reali… Read more

Introducing the Levels of B2B Trust

Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust Customer Attuned believes that trust is a critical asset to every business relationship that, when realis… Read more

Relationship Transitions – Testing the Resilience of B2B Trust

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more

Trust-Based Customer Segmentation

Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more

Contract Activation – Maker or Breaker of B2B Trust

When the Deal becomes Real So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their bonus, and the “go live” date has bee… Read more

Segmentation for Customer Success

Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first post that looks at th… Read more

The Partner Relationship Survey starts with understanding B2B Trust

The Partner Relationship Survey starts with understanding B2B Trust The partner relationship survey has become an intrinsic element of relationship development for our clien… Read more