How do you align Sales Director objectives with your board colleagues?
Answers – multiple choice as follows;
Shout louder!
Give them more objectives than needed …
Be smart… Read more
How do you identify Customer Centricity in the Foodservice Supply Chain?
When you go to a restaurant, café, bar or a pub you tend to expect that everything is available – we al… Read more
What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician!
Over the last few years and working with the team here at Customer Attuned with our clients, I hav… Read more
A year in lockdown supporting our customers
Looking back at the last 12 months, it’s easy to focus on the negative news and forget the positives that came out of going into lockdown.… Read more
How do you go about building trust in the supply chain?
Working with independent food and beverage wholesalers during the pandemic has been a real rollercoaster ride as the econom… Read more
Let’s get down to basics; the majority of UK businesses will be having problems with their customer base, it just depends upon the severity of the impacts of the pandemic, lo… Read more
Continuity, Recovery, Re-engineering are common words used in the context of businesses that have been affected in varying degrees by the virus and government measures across t… Read more
We are pleased to announce the appointment of Steve Alderman as a senior associate to the team at Customer Attuned to build our credentials in procurement across a variety of impor… Read more
Look at your customer segments, can you see the value?
Where is the growth? Who are the top spenders? How do you classify them?
How do you get them to spend more?
This is what customer v… Read more
We recently held a breakfast briefing in Birmingham on the extremely topical subject of providing leadership in times of uncertainty and despite the usual problems with early mo… Read more
building a culture of customer centricity based on B2B Trust
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