When is a B2B Customer/Supplier Relationship a “Partnership”?
When is a B2B Customer/Supplier Relationship a “Partnership”?
The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Entries by Peter Lavers
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Protected: Partnership Survey 2023 Results
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Truth Loyalty Webinar with Peter Lavers
Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion co… Read more
LOOKING INTO 2017 – What is considered “scarce”?
As we look forward into 2017 we ask our Directors and selection of associates to comment on the year ahead.
2016 has taught us that the world keeps changing – and not in ways we expect!… Read more
Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 5: Out of Date IT Tools
This is the fifth blog in our series based on the early result… Read more
Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 4: Stalled/Delayed/Dropped Customer Programmes
This is the fourth blog in our se… Read more
Top 5 Obstacles to B2B Customer Centricity # 3 Silo’d Organisation
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 3: Silo’d Organisation
This is the third blog in our series based on the early resul… Read more
Top 5 Obstacles to B2B Customer Centricity # 2 Multi-channel Journey
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 2: Multi-channel Journey
This is the second blog in our series based on the early re… Read more
Top 5 Obstacles to B2B Customer Centricity and How to Overcome Them
Obstacle 1: Numbers Focus
This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. It’s not too late to take part – if you wou… Read more
building a culture of customer centricity based on B2B Trust
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