What can B2B learn from the Carillion Liquidation?
Like many people who run relatively small B2B companies in the UK I have looked on in dismay at the collapse of our second largest building company.
I have no wish to add to the finger-… Read more
Entries by Peter Lavers
Peter Lavers featured in Dimension Data blog on Location-based Services
Location-based services (LBS) enable smartphone apps to supply the end user with geo-specific information and marketing content that is real-time and relevant to their exact… Read more
Credit Crunch 10 Years On – 4 Seismic Changes in B2B Customer Management
It’s hard to believe that the Credit Crunch hit the global economy a whole decade ago!
Readers in their mid-thirties and under may not have experienced anything in their professio… Read more
Marketing and CRM without Analytics are Nothing
Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS
I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more
What Great Customer Data Quality Reporting Looks Like
Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more
If Customer Data Is The New Marketing Battleground, Then Analytics Are The New Weapons Guidance Systems
In my previous blog I argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value that’s often hidden in inaccessible a… Read more
SAS Analytics Experience, Amsterdam
Customer Attuned Ltd Director Peter Lavers attended the SAS Analytics Experience conference in October this year – their showcase in Europe of the latest innovations in data an… Read more
Customer Data: The New Marketing Battleground
I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)! Wh… Read more
Peter Lavers Interviewed in “Next Level” Podcast
Customer Attuned Director Peter Lavers has been interviewed in this series of podcasts, which covers the subject of how to “Accelerate Your Marketing, Branding and Care… Read more
New Infographic: Challenges facing the Auto Industry
The automotive sector is facing massive changes in the next 10 years.
How will this affect your customer management?
Download the infographic in pdf
… Read more
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