Customer Attuned Ltd Director Peter Lavers attended the SAS Analytics Experience conference in October this year – their showcase in Europe of the latest innovations in data and analytics.
Peter has published two blogs in the run-up on the theme of how Customer Data is the New Marketing Battleground and if it is then Analytics are the weapons guidance systems needed to fight on all the Customer Management battlefronts.
Please also check out Peter’s twitter feed for a commentary of the highlights, using the hashtag #AnalyticsX.
- Can ‘thrifting’ be incorporated into mainstream Retail? - January 18, 2023
- Using Customer Segmentation Models - January 10, 2023
- Modern Retailing – Customer Centric and Insight Driven - December 19, 2022