Customer Attuned Ltd Director Peter Lavers attended the SAS Analytics Experience conference in October this year – their showcase in Europe of the latest innovations in data and analytics.
Peter has published two blogs in the run-up on the theme of how Customer Data is the New Marketing Battleground and if it is then Analytics are the weapons guidance systems needed to fight on all the Customer Management battlefronts.
Please also check out Peter’s twitter feed for a commentary of the highlights, using the hashtag #AnalyticsX.
- Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model. - October 4, 2023
- Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B - July 26, 2023
- Customer Centricity Corner with Peter Lavers – Listening to Customers - June 26, 2023