Peter Lavers featured in Dimension Data blog on Location-based Services

Location-based services (LBS) enable smartphone apps to supply the end user with geo-specific information and marketing content that is real-time and relevant to their exact location.

Dimension Data spoke to Peter Lavers, director of Customer Attuned Ltd, to get his insight on LBS’ impact on the customer and what businesses can do to prevent location-based services overwhelming their audience.

You can read the full article on the Dimension Data blog, and please join the conversation on Twitter or LinkedIn.

Peter Lavers